Domino’s Carryout Tips

No one ever said delivering your own Domino’s was easy. So to reward carryout customers for all the hard work that goes into picking up their pizza, we flipped the script and decided to tip them three bucks for being their own delivery driver. The campaign’s initial run scooped up 2+ billion earned impressions and generated an over 14% increase in same-store carryout sales. Not bad for a $3 coupon.

Gold Effie
D&AD Graphite Pencil
Silver, Bronze Clio
One Show Merit

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