John Deere Gator

The John Deere Gator had a perception problem. In a Monster-energy-chugging ATV market that’s obsessed with speed and sport, the Gator was viewed as an outdated, overpriced, lumbering farm vehicle. Our mission was to prove that yes, the Gator is an amazing farm tool, but don’t let that fool you—it also very much goes vroom.

 


Broadcast

 
 

:06 Bumpers

 
 

Agency: EP+Co